YouTube adds full-length movies to its website

Emmett Rice
November 21, 2018

It has been possible to purchase movies from YouTube for some time, but until now there has been no (legal) way to access movies for free.

Rohit Dhawan, director of product management at YouTube, told Ad Age that free, ad-supported movies presented a good opportunity for both users and advertisers, which makes sense given they'd want their ads on quality video. The films will be ad-free for YouTube premium members.

Don't expect the latest Hollywood fare though - as AdAge reports, the films include Rocky, The Terminator and Legally Blonde.

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These free, feature-length movies are offered in the Movies section of YouTube and have been there since October. Several other ad-supported video streaming services like Roku's The Roku Channel and Walmart's streaming service Vudu, as well as Tubi, are already offering its own free, ad-supported movies. But the main reason YouTube is integrating more movies is that advertisers have been asking for content that is guaranteed to be family-friendly.

The movies are ad-supported, meaning you can stream them for free, so long as you don't mind occasional commercial breaks.

Dhawan said there may eventually be a way for advertisers to pay to sponsor individual movies, giving users complimentary views and exclusive screenings. Last month, movies like Legally Blonde and pics from the Rocky franchise (Rocky I-V to be specific) popped up on the streaming service.

Other reports by Free-Prsite

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