Watch Elton John's magical, heartwarming John Lewis Christmas ad

Emmett Rice
November 16, 2018

This year's ad is no different as it tells the story of Sir Elton John's being given his very first piano, as a Christmas present, of course.

While some praised it and said it made them cry (presumedly in a good way) many have criticised the ad for being too much about Elton John and not enough about Christmas.

However, the decision to use Sir Elton may have split opinion more than usual, with some on Twitter questioning if the advert was just a promo for the singer.

Elton John is clearly an expert in standing ovations and screaming crowds - but his popstar status isn't actually the main focus here.

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The John Lewis advert takes us back through Elton John's career.

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The reaction to the ad have been mixed.

Elton John's first piano, a gift at Christmas according to the John Lewis advert.

There's also a particularly lovely, nostalgia-filled moment when Elton's mum starts welling up with pride at the sight of her son playing the piano at a school concert.

But the message we ultimately take away from this ad is that the joy of playing a musical instrument isn't just a Christmas gimmick - it will stay with you for life.

This year, the struggling retail chain has spent presumably all of its money on getting Elton John himself to be the face of the ad, rather than a fluffy thing with a name and a hashtag as they usually do. However, the retailer says that figure is "wildly inaccurate" and that spend on the ad is broadly similar to previous years. Especially for fans of the legendary Elton John.

Last year's John Lewis Christmas ad focused on the tale of Moz the Monster who lived under the bed of seven-year-old boy Joe.

Other reports by Free-Prsite

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