Apple Unveils Three New iPhones

Todd Singleton
September 15, 2018

With the most expensive iPhone XS Max costing £1449, that might seem a little unfair on Apple's part.

Are you excited for the new iPhone XS and iPhone XS Max?

Apple's latest handsets feature different screen sizes and price points, in an attempt to appeal to a wide range of customers and defy a declining global smartphone market.

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The iPhone Xs, starting at $999, succeeds last year's flagship model with a faster A12 processor and updated cameras.

Battery life, in comparison to the iPhone 8 Plus, is improved by 90 minutes.

Most of the buzz is swirling around a rumoured iPhone that is supposed to boast a 6.5-inch screen, up from 5.8 inches on the existing iPhone X.

While the two XS devices will be available to pre-order from Friday and go on-sale on September 21, the XR will not be released until October. The cameras have new and upgraded sensors over the iPhone X a year ago and Apple claims it will produce pictures with greater detail and sharpness. The Max model looks to be about the size of the iPhone 8 Plus, though the screen size is much larger. The iPhone XR comes with a 12 MP, single rear camera.

The iPhone XR will be available in three storage configurations - 64GB, 128GB and 256GB.

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The new Apple Watch Series 4 is bigger and more capable. This time Apple has also given dual SIM support.

The speaker is 50% louder.

Size: 40mm and 44mm. Both these smartphones will get three colour variants - Gold, Space Grey and Silver. Pricing: $699 (40mm) and $749 (44mm).

While the iPhone XS and XS Max take the limelight, let's not forget Apple's third new phone, the iPhone XR, which comes in 6 vibrant colours, and begins at $1,229.

As for those of you living outside China, Apple says the dual SIM function won't work immediately. However, you have to use only one physical SIM for this. Apple also said that its next major update to its iOS operating system will come next Tuesday, followed a week later by a Mac software update. Schiller adds the new photos have a post-picture depth of field blurring.

Although it didn't sell quite as analysts anticipated, the iPhone X still emerged as the most popular in Apple's line-up, according to Cook. But with Apple boosting the average iPhone selling price by almost 20 percent, it still meant a bumper year for the tech firm.

Both come with a dual camera behind them - 12 megapixel and telephoto lens - and a 7-megapixel camera in front.

Executives made the announcement at the Steve Jobs Theatre at Apple's new circular headquarters in Cupertino, California, named after the company's co-founder who wowed the world with the first iPhone in 2007. Will it be augmented reality, auto, wearables?

Other reports by Free-Prsite

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