Nike Sales Rise 31% In Days Following Kaepernick Ad Unveiling

Kristopher Nichols
September 10, 2018

"You have to think beyond what you see around you", Kaepernick says in video posted to social media of his speech.

Actually, I think Kaepernick was displaying a healthy respect for the flag and all that it stands for, which includes the right to express an opinion in the face of fervent opposition.

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Market tracking brand Edison Trends said its data shows that Nike's online sales grew 31 percent from the Sunday of Labor Day weekend through Tuesday, as compared with a 17 percent gain over an average day recorded for the same period of 2017.

Merritt added that Nike's decision to bring Kaepernick into the spotlight for its campaign lacked concern for those who find Kaepernick's actions offensive.

The partnership between Kaepernick and Nike centers around the company's 30 anniversary of the "Just Do It" campaign.

The ad, which aired Thursday during the Philadelphia Eagles' game against the Atlanta Falcons, focuses on the idea that anyone can achieve anything they set their mind to and that you should always dream big no matter your circumstance.

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Nike taking a beating in the public relations department over its recent foray into politics with their Colin Kaepernick advertisement, but it may be paying financial dividends.

While the motto of the ad is "Don't ask if your dreams are insane, ask if they're insane enough" - many have honed into the one that tells Kaepernick's story: "Believe in something, even if it means losing everything".

Kaepernick has not played in the NFL since 2016, when he protested the treatment of minorities by police by first sitting, and later kneeling, during the national anthem.

National Football League officials said they would put the policy on hold to discuss a solution with the union. "I think what gets lost in translation is what this is all about". "I honour the flag".

According to research analyst Edison Trends, the risk the US sportswear giant took after featuring Kaepernick who has been in the spotlight for his protests during the games national anthem' has paid off.

"The worst thing about that isn't that two years later we're still debating whether players have the right to protest, it's that not much has changed regarding what Kaepernick was protesting".

Other reports by Free-Prsite

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