Donald Trump Jr. 'fixes' Kaepernick Nike ad with his dad's face

Kristopher Nichols
September 8, 2018

Nike uniforms are vestimenta non grata at the College of the Ozarks after the company's Colin Kaepernick ad campaign.

"I really believe in that". I'm also thinking the irony is that while I am not privy to the numbers, it's likely he gained a lucrative Nike contract. On Thursday night Colin Kaepernick will officially, in front of a national audience, become the undeniable face of the the company's Just Do it Campaign.

Nike has always positioned itself as an edgy brand, willing to innovate - and that is perhaps why they have been the first to put a foot forward in this issue and support Kaepernick's crusade. "In the meanwhile, let us honor true heroes, those who protect us daily, some even sacrificing their own lives".

Donald Trump Jr. has posted a response to Nike's controversial new ad featuring Colin Kaepernick.

The ad campaign as a whole is a nod to the fact that Kaepernick was vilified for his choice to kneel during the National Anthem at NFL games, and the controversy surrounding that kept NFL team owners from signing him.

Kaepernick is now in litigation against the NFL, claiming that team owners colluded to keep him out of the league.

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As the saying goes, all publicity is good publicity, and that's never been more true for Nike.

Kaepernick, who has filed a grievance against the National Football League accusing team owners of colluding to keep him off any roster, also spoke to a crowd gathered for the event several hours before the commercial's TV premiere. "Even it means sacrificing everything", is seen in the original photo of Kaepernick.

While Nike's sentiment has declined this week, Kaepernick's has flourished. The anthem debate "hits an emotional tone that consumers respond to more than complicated legalistic business-oriented messaging", says Kit Yarrow, a consumer psychologist and professor at Golden Gate University in San Francisco who studies millennial consumers, referring to the lawsuits Nike is facing.

The commercial has polarized opinion, with Trump among those critical of Nike for giving Kaepernick a public platform.

"So when Nike did this, it's their right I have nothing against it", said Feed Our Vets founder Rich Synek.

Other reports by Free-Prsite

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