Just do it: Nike decides Colin Kaepernick deal is worth the backlash

Kristopher Nichols
September 5, 2018

ESPN reported that Nike had kept Kaepernick, who signed a sponsorship deal with the company in 2011, on its payroll throughout the controversy of recent years.

Kaepernick is entering his second NFL season without being on a roster, after he began kneeling in protest of racial injustice during the national anthem in August of 2016.

Long-term investors know how Nike weighs growth against its social impact.

In November 2016, customers of sportswear brand New Balance burned their shoes in protest of its perceived support for Trump.

Finding someone "more deserving" to be the number one pick, win a Grammy, or in this case, be the face of an ad campaign, is just what we do when debate is a centerpiece of popular culture.

Trump has been critical of NFL players who kneel during the national anthem as a form of social injustice protest, and he has frequently called out the league and commissioner Roger Goodell for their inability to curtail the practice.

However, if you endorse someone who wears #pigsocks that's where you lose me.

NFL owners in May approved a new policy which made it mandatory for all players on the field to stand during the pre-match ritual of the United States national anthem. "They pay a lot of rent", Trump said, referring to Niketown New York, which is - for now - located at 6 East 57th Street in New York City.

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Rich spent last night on a splenetic Twitter rant about Kaepernick and Nike.

Sports agents were hesitant to predict an exact dollar figure for what the deal could be worth - as a similarly large campaign has seldom been done with an athlete like Kaepernick.

The new adverts have now led to people posting videos of their burning Nike shoes and cutting Nike's swoosh logo of socks, and vowing to never buy Nike products again.

"It's not a move that any company can make, but for Nike it's definitely smart business", Dorfman argued.

"I watched Colin Kaepernick, and I thought it was awful, and then it got bigger and bigger and started mushrooming, and frankly the National Football League should have suspended him for one game, and he would have never done it again", Trump told Fox News's Sean Hannity in an October 2017 interview.

The president told The Daily Caller on Tuesday that Nike should not have chosento feature the former San Francisco 49ers quarterback.

Robert Passikoff, founder of marketing consultancy Brand Keys, said an ad like Nike's will divide people, but the outrage won't last.

Other reports by Free-Prsite

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