Colin Kaepernick is the face of Nike's new "Just Do It" campaign

Kristopher Nichols
September 4, 2018

Colin Kaepernick and Nike unveiled a new ad featuring the quarterback on Monday, as part of the company's 30th anniversary "Just Do It" ad campaign. It contains the message: "Believe in something, even if it means sacrificing everything".

The campaign represents a strong commitment by Nike, which wasn't sure how to promote Kaepernick in recent years as he became a divisive figure.

Though not as controversial, the ad was in response to a kerfuffle over the French Open's decision to bar Williams from bringing back her popular "catsuit" outfit to the 2019 tournament.

Representatives for Kaepernick and the National Football League did not respond to phone calls and emails seeking comment on Monday.

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The 30-year-old former San Francisco 49ers quarterback tweeted the above image Monday afternoon.

Kaepernick, who triggered a political firestorm after kneeling during the U.S. national anthem in 2016 to protest racial injustice, has not played in the NFL since early 2017. The protests have grown into one of the most polarizing issues in sports, with President Donald Trump loudly urging the league to suspend or fire players who demonstrate during the anthem. That debate led the National Football League to implement new rules that would punish similar protests, a move seemingly made to appease President Trump, but they were eventually rolled back. He is now involved in a collusion case against the league, claiming that his protest is keeping teams from signing him. An NFL request to dismiss the case was denied last month, meaning there is sufficient evidence for it to go to trial.

Kaepernick's inclusion in the "Just Do It" campaign marks another foray into politics for Nike, which responded to Trump's bigotry-fueled election and inauguration in 2017 with an ad titled "Equality".

"Nike has always been and will continue to be my family's favorite shoe", wrote Twitter user @TheDionneMama.

Other reports by Free-Prsite

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