Harley-Davidson Announces Pan America Adventure Motorcycle for 2020

Alicia Cross
July 31, 2018

In a bid to attract customers globally, the company is also revamping stores, partnering with online retailers and launching a 1250cc custom model, Pan America, and a middleweight 975cc Streetfighter model in 2020.

Iconic American motorcycle manufacturer Harley-Davidson unveiled on Monday a global growth plan to revamp its USA business with new products and cost-cutting measures, while also expanding internationally.

Harley Davidson said it will advance its market delivery approach and meet today's customer needs by working on new retail formats - including smaller, urban storefronts globally to expose the brand to urban populations and drive sales of the expanded product portfolio and expand worldwide apparel distribution. Harley-Davidson's President and CEO Matt Levatich has stated that he is pushing hard to reverse the company's state of affairs, and defended the decision to shift production elsewhere from U.S. due to increased European Union tariffs - fuelled by Donald Trump's domestic enforcements.

Coming in 2019 is the LiveWire, Harley-Davidson's first electric motorcycle.

The Milwaukee-based firm will grace the adventure touring space as well as introducing five new motorcycles under LiveWire electric family.

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Harley has also been investing in developing electric motorcycles as well as promoting its learn-to-ride academies at showrooms.

"This new product and broader distribution is meant to fuel Harley-Davidson " s customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets", the company said in a statement. The new small H-D is primarily intended for the India market. The electric two-wheeler series will rival starting from entry-level premium mopeds, where Harley never had its sales intentions on thus far.

Levatich, a 24-year veteran in the company, hopes to make China another promise land for Harley-Davidson with the new path being laid out for the future.

It will also open smaller storefronts in urban areas to broaden its appeal. "There are a lot of different adventure-touring products out there but certainly our style and our approach is truly Harley-Davidson".

Other reports by Free-Prsite

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