Spotify's subscriber numbers now lag behind Apple Music's in U.S. markets

Emmett Rice
July 10, 2018

And the more credible Financial Times reports that the Apple Music subscriber base, at 21 to 21.5 million, is still slightly behind Spotify's, at 22 to 22.5 million.

Apple Music overtaking Spotify is a significant achievement, but it was not at all surprising. Well, it didn't take that long because according to industry sources, Apple's music streaming service already has more paying United States customers than its rival. Last year, Apple had 13 million USA subscribers compared to Spotify's 17 million subscribers.

Back in February the Wall Street Journal learned Apple Music was on pace to surpass Spotify in terms of paid United States subscribers. Spotify has over 70 million subscribers globally and about 160 million total users.

This is impressive on a number of levels.

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Technology giant Apple has narrowed Spotify's lead in the music streaming market. So both services have grown impressively since that time.

It's not entirely clear why Apple is beating Spotify in the USA - it could be mere brand loyalty - but it will be interesting to see how this corporate rivalry progresses in the coming months. But that's the thing: While iPhone trails Android by a wide margin worldwide, it is just as popular as Android here in the U.S. So that narrow market isn't really all that narrow.

It is unclear if Apple Music has also overtaken Spotify in terms of paid subscribers worldwide, but it will also not be a surprise if that has already happened. I suspect that Spotify has roughly twice as many paying subscribers as Apple does, overall. Spotify has an additional 90M users on the free tier, while Apple is estimated to have 5-10M trial subscribers.

Other reports by Free-Prsite

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