Netflix testing higher-priced ‘Ultra’ subscription plan

Emmett Rice
July 5, 2018

The trial version of the Ultra tier also offers access for up to four devices at once, and in some regions that has pushed Premium down to just two.

In one of the scenarios, the company would make HDR content - which is already available on a number of devices - exclusive to the most expensive plan.

It appears that Netflix runs a test right now in Europe and possibly in other regions as well that unlocks a fourth plan. Further, the Ultra tier will now offer the four streams but at a higher price. Now this plan has not officially launched yet, but Netflix is currently testing it as an option for some subscribers.

Also, from the documentation posted by TuttoAndroid (via PhoneArena), it isn't clear whether Premium subscribers will lose their current access to HDR content too. Pricing and feature details could change - hopefully for the better.

A company spokesperson, Smita Saran, confirmed the testing of the new tier to CNet. They will still get Ultra HD resolutions where applicable, but supporting shows and films won't display the better contrast and colour range on offer with HDR. Basic allows users to watch Netflix on one screen at a time; Standard allows viewing on two screens; and Premium allows four screens.

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Engadget noted that prices for the Ultra plan varied among users in the test from €16.99 ($19.77) to €19.99 ($23.26) per month.

CordCutting.com noticed the inconsistencies in the price and featureset, noting that everything changed based on what browser or device users were using at the time. Premium is now its most expensive subscription option.

Towards the end of past year, Netflix raised its prices in the U.S., with the most expensive option (Ultra HD, 4 screens) increasing from $11.99 to $13.99.

Now You: are you a Netflix customer? Sadly, both of those imply downgrading other levels of the service while making the new Ultra tier similar to what's now offered by the $13.99 Premium offering.

Other reports by Free-Prsite

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