Facebook To Shut Down Three Of Its Mobile Applications

Todd Singleton
July 4, 2018

Moves, which Facebook bought in 2014, was an activity app for "fitness tracking without gadgets", instead monitoring walking, cycling and running using sensors and Global Positioning System data from your phone.

In a blog post this afternoon, Facebook announced that it is shutting down three of its ancillary applications: Hello, Moves, and Tbh.

Facebook's product manager Nikita Bier co-founded "tbh", an abbreviated millennial slang expanding into "to be honest" as an anonymous social media app for high school students in the US. They might be gone, but Facebook still owns the patents and their legacy could live on through features added to the main Facebook app in the coming months.

The company said it would be deleting the user data from all the apps over the next three months.

Perhaps the most well-known of these services was Moves, which Facebook bought in 2014. The Moves app and Moves API will be deprecated on July 31, so if you use the app or rely on the API for one of your apps, it's time to look for alternatives. Among other things, its objective was to let people combine information from Facebook with contact information in the user's phone.

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Facebook is deprecating these apps due to low usage, the company wrote in a blog post late on Monday. Meanwhile, the Moves fitness app was bought back in 2014.

"We regularly review our apps to assess which ones people value most".

Tbh is an acronym for "to be honest", and the game-like app allowed United States teenagers to send compliments to their friends through a series of quizzes and polls. Since you've probably never heard of it, we'll let you know that Hello was a dialer app that would allow users to combine info from their Facebook with details on their phones. As Ad Age reported previous year, tbh fell down the App Store charts just a month after it was acquired.

Facebook has a long track record of acquiring apps and later closing them, said Jack Kent, analyst at IHS Markit. It's only by trial and error, Facebook says, that they'll create great social experiences for people.

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