AMC taking on MoviePass with new movie ticket program

Emmett Rice
June 21, 2018

That "sustainable" reference is a clear dig at MoviePass, an independent movie ticket subscription service that has been losing millions of dollars with monthly rates as low as $6.95 as it has built a subscriber base that recently passed the 3 million mark. AMC's premium offerings including IMAX, Dolby Cinema, RealD, 3D, Prime and BigD will also be included in the subscription.

While the AMC pricing is still more expensive than MoviePass, which offers one a movie a day for $9.99 a month, AMC Stubs A-List subscribers will reap the benefits of the theater chain's current rewards program AMC Stubs Premiere, which include upgrades on concessions, express box office and concession service, and no online ticketing fees. You can see movies you've already seen again if you desire, or watch all new ones. But subscription services are popular among Millennials, who have proven hard for theaters to attract. The glaringly obvious advantages that MoviePass has over "Stubs A-List" are that it's half the cost and you can see movies at whatever theater you want.

AMC operates approximately 1,000 theaters and 11,000 screens worldwide, including 18 locations in Alabama.

Late Tuesday, Helios and Matheson announced it was seeking a reverse split of its shares and that it might delist on Nasdaq if investors don't approve the plan.

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MoviePass has attracted 3 million members, but the stock price of the service's parent company, Helios and Matheson, has dropped from $38 a share to 44 cents a share.

AMC has now swooped in with its own plan to court moviegoers. As it turns out, the theater chain was simply biding its time before launching a new AMC Stubs A-List program to compete directly with the movie subscription service.

MoviePass responded on its Twitter account on Wednesday.

MoviePass has been all over the news in recent months, but AMC might be trying to steal the spotlight. Twice the price for 1/4 the theater network and 60% fewer movies.

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