Facebook to allow users to clear browsing history: Mark Zuckerberg

Todd Singleton
May 2, 2018

During the keynote, Zuckerberg said the social network would continue to design new technology to bring people closer together, but admitted the company will mistakes that can have serious consequences for people and society.

"Let's say that your friend is testifying in Congress, for example".

Depending on how many users opt out of Facebook's browsing history collection practices, the announcement could force advertisers to get more creative about how they retarget consumers on the platform rather than relying on a code to track activity.

Facebook Inc will add features around dating and building long-term relationships on its social platform, Chief Executive Officer Mark Zuckerberg said on Tuesday at the company's developers conference.

Zuckerberg's appearance at the annual conference, called F8, caps a month during which he has tried to rebuild public trust in Facebook after a data privacy scandal. He assured users that no one will see their information without express permission.

Zuckerberg warned that the service won't be quite as good if users take this step, as it has to relearn their history. People will be able to attend events like concerts with Oculus Venues, play games with friends in virtual Oculus Rooms, and watch a giant TV in virtual reality using Oculus TV.

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The dating feature will not be forced on everyone. The company came under fire in March for how it handles users' data after the Cambridge Analytica scandal came to light.

The problem, Cubeyou CEO Federico Treu said, is that Facebook is "so big and so important" that it can cut off anyone from its service with no effect.

A Facebook representative told Recode that a user's wiped browsing data wouldn't be tied to them or used for targeting but could still be kept anonymously for companies that use Facebook for analytics.

At the F8 conference, Zuckerberg addressed Facebook's role in preventing future election interference, such as Russia's efforts in the United States' 2016 presidential election.

He will also have an opportunity to talk about where things go from here.

"When you're a Facebook user, and over time you became aware of a comparable service, then it's less likely that you will go on to Tinder", Mogharabi noted.

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