Cambridge Analytica scandal not the end of Facebook - security expert

Alicia Cross
March 24, 2018

It seems the Cambridge Analytica story still has a long way to run.

In a post last night (21 March), Zuckerberg gave a timeline of events going back to 2007 when Facebook launched the Facebook Platform with the vision that more apps should be social.

"This was a major breach of trust and I'm really sorry that this happened", Zuckerberg told CNN, reiterating a statement published on his own Facebook page earlier in the day. "So our responsibility now is to make sure that this doesn't happen again".

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Fast forward a couple of years to 2013 and a Cambridge University researcher (Aleksandr Kogan) created a personality quiz app.

He admitted that Facebook didn't do enough to stop fake news spreading, or to stop Russian interference on his platform during the 2016 U.S. elections - the source of much anger towards his company at the moment.

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Zuckerberg said that the most important solution to the problem - preventing developers from getting access to information on their user's friends - was resolved in 2014. Facebook helped them gain access to consenting Facebook users as well as their non-consenting contacts or "friends" on the social media platform. The information was later transferred to third parties, including Cambridge Analytica, in violation of Facebook's policies, Facebook has said. "They provided these certifications", confirms Zuckerberg. Facebook asked the company, Cambridge Analytica, to delete the data, but never verified that they did so. The user information obtained by Cambridge Analytica prior to this was instrumental in the 2016 United States Presidential elections. We're also working with regulators as they investigate what happened.

"That's the approach that we are taking - the big tech companies need to abide by the law and we are strengthening the law". It says that advertising is being "paused" and that if the right steps are taken by Facebook "we'll consider returning".

"We immediately banned Kogan's app from our platform and demanded that Kogan and Cambridge Analytica formally certify that they had deleted all improperly acquired data". "I don't think we've seen a meaningful number of people act on that, but, you know, it's not good", he replied.

"According to the Israeli Privacy Law personal data may only be used to the objective for which it was given, with the consent of the individual".

Zuckerberg admitted the company screwed up in the wake of a data breach involving 50 million Americans, fake news and a shadowy data harvesting company.

Cambridge Analytica didn't immediately respond to a request for comment.

Other reports by Free-Prsite

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