Amazon starts Whole Foods home delivery service in Cincinnati

Emmett Rice
February 9, 2018

If you do live in a neighborhood of Austin, Cincinnati, Dallas, or Virginia Beach, head to the Prime Now site or app for iOS or Android.

The initially-small foray into same-day delivery is just the beginning of what Moody's lead retail analyst Charlie O'Shea calls "unlocking" of the real value of the Whole Foods acquisition. Whole Foods stores have also been struggling lately with empty shelves, a problem attributed to an inventory management system installed before the Amazon deal. How quickly do you expect Amazon and Whole Foods to roll out this option and what will it mean for competitors of the two companies?

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Since Amazon bought Whole Foods a year ago, rival grocers have been working to increase delivery.

Delivery from Whole Foods Market through Prime Now is available daily from 8 10 select ZIP codes in the four cities. First, it should be noted that there's been some confusion over pricing. Most of those - about three-quarters - get their orders delivered to their door; the rest pick it up at the store.

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While Americans don't necessarily shop at Amazon every week, they buy food every few days. It may have put a chink in Wal-Mart's armor by offering low-income customers discounted memberships.

Amazon Prime customers pay $99 a year for a subscription, which includes a variety of perks.

Neil Lindsay, VP of worldwide marketing at Amazon, will take on most of Greeley's former responsibilities at Prime, according to a source. A major hurdle for companies that offer grocery delivery is getting those people to sign up, said Darren Seifer, a food and beverage industry analyst at NPD Group.

For Amazon, items will be pulled from Whole Foods stores, bagged and then delivered by Amazon drivers. Amazon also failed to mention how many items are available for quick delivery, but this is nonetheless a promising start.

Well, at least you won't have to fight for a parking space outside Whole Foods anymore.

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