Hoda Kotb named co-anchor of 'Today' show

Alicia Cross
January 3, 2018

News opened the new year Tuesday by appointing Hoda Kotb as co-anchor of the Today show's first two hours with Savannah Guthrie, replacing Matt Lauer following his firing on sexual misconduct charges in late November.

"Sounds like you want a steak, not an anchor", Roker commented, quoting the tweet in question.

Before the January 2 edition of Today got underway, NBC News Chairman Andy Lack made the announcement that Hoda Kotb would be officially upping her Today presence with a permanent position at the anchor desk she'd been sitting behind in recent weeks as a temporary replacement for the ousted Matt Lauer.

Kotb has also hosted the 10am hour of Today with Kathie Lee Gifford since 2008, which she will continue to do.

"This has to be the most popular decision NBC News has ever made", Guthrie said at the top of the broadcast. Diane Sawyer and Robin Roberts blazed that path for ABC's Good Morning America in the 2000s, but morning shows have traditionally paired a man and a woman as host. She has often worked as a fill-in host during earlier hours of the "Today" show in the past, including on shows since Lauer was terminated.

Her fellow "Today" coworkers all took to Twitter to celebrate the promotion.

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Lauer, one of the most famous TV news anchors in the U.S., was sacked by NBC over an allegation of sexual misconduct in November.

The appointment is the first time that two women will be the program's official main hosts; "Today" has an overwhelmingly female audience and is the network's most profitable franchise. "I think that we should send some medics to Alexandria, Va., where my mom has likely fainted".

Kotb said she was pinching herself as the show kicked off its new era.

Lauer's eventual replacement had always been the subject of internal angst but with a sudden decision forced upon the network, Kotb's performance made it easier. "They have an undeniable connection with each other and most importantly, with viewers, a hallmark of 'TODAY'".

The addition marks the first time a pair of women will be anchoring the program, according to NBC News.

According to USA Today, "TODAY" got a ratings boost the month after Lauer was sacked. Indeed, Kotb is a beloved figure, and her presence will be warmly regarded (although perhaps not quite to the degree as an Ann Curry return would have been, yet Curry's probably no longer interested).

Other reports by Free-Prsite

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