Mobile Will Launch its Own TV Service in 2018

Alicia Cross
December 14, 2017

The terms of the deal between T-Mobile and Layer3 TV were not disclosed nor was the expected content lineup for the mobile carrier's new service. T-Mobile CEO John Legere railed against bundles, "clunky" technologies, closed systems, and bad customer service.

"We're in the midst of the Golden Age of TV, and yet people have never been more frustrated by the status quo created by Big Cable and Satellite TV", explained Mike Sievert, Chief Operating Officer of T-Mobile.

"That's where we come in", added the CEO.

T-Mobile says the upcoming, unnamed service will "un-carrier" your TV at some point in 2019, and the company describes it as a bit of a halfway point between a traditional cable service and the on-demand channels like Netflix and Amazon Prime Video.

"T-Mobile is the only wireless carrier [that's] growing. Personally, I can't wait to start fighting for consumers here!"

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T-Mobile announced the Layer3 service will continue its current service for the foreseeable future. That's a hell of a task, but yeah, T-Mobile did it with wireless for a while and might be able to help in cable.

So, seeing an opportunity to make a name for itself by shaking things up a bit, T-Mobile is going to enter the TV business.

Layer3 TV's broadband-delivered subscription TV service is available online and on mobile devices in Denver, Chicago, Los Angeles, Washington D.C., and Dallas/Ft. However, T-Mobile will need to greatly expand that footprint to appease its customer base that stretches nationwide. So, whatever T-Mobile's TV service materializes as, you'll be able to watch on any of your screens.

In September, T-Mobile launched a partnership with Netflix to offer family-plan unlimited subscribers Netflix's standard HD two-stream service (normally $10.99 per month) for no extra charge.

On a conference call with analysts, T-Mobile execs said it has a competitive advantage in marketing Layer3 because the carrier has 71 million customers and 16,000 retail stores to reach customers.

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