Facebook brings Snapchat-like AR filters to the Messenger app

Terry Joseph
December 14, 2017

Facebook clearly doesn't want any significant Snapchat feature to go unanswered. With this new feature, Facebook is trying to make Messenger as fun as possible during the holiday season, while keeping it competitive with the likes of Snapchat and others. The tool enables the user to drop 3D objects into your pictures or videos. The company introduced a new feature called World Effects, an augmented reality feature that drops 3D objects into your surroundings. For those unaware, Snapchat already has a similar feature called as "World Lenses". You will have to pan your smartphone's camera to capture different angles of the effect.

World Effects are rolling out to Messenger users now and can be accessed from the Messenger Camera. "Facebook says that now, they support only a heart, arrow, and robot, while there are bubbles and words that read "love", 'bae", "heart", and "miss you".

Facebook's AR technology also faces the hurdle of its self-imposed "walled garden" approach. For example, place a 3D heart floating above someone's head, or use the arrow to point at an exact object you are talking about.

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Facebook Inc.is attempted to expand its presence in the burgeoning augmented reality space with the public launch of AR Studio, a platform based on code it acquired from MSQRD Inc. In addition to the heart, arrow and robot, you can also try playing around with a unicorn plus word bubbles, like "love", "bae", "heart" and "miss you".

The effects are not now available for all the Messenger users yet - we guess they will arrive after a server-side change since even flashing the very latest beta of the app did not allow us to try them out personally.

The social network announced on on its developer blog that AR Studio is now in open beta, which means developers will be able to incorporate AR experiences in their Facebook and Messenger apps.

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