HEADS UP: Amazon Australia Is Officially Opening Its Virtual Doors Tomorrow

Emmett Rice
November 23, 2017

Amazon's full Australian offering will go live in time for the Black Friday sales, an internal email suggests.

Now, on Tuesday, in an internal email (obtained by tech website Lifehacker) sent to sellers, the US retail giant has asked sellers to update their pricing, stock and details for an "internal testing phase" on Thursday.

Lifehacker published a photo of the email received by sellers, which states that they will have to pass a Seller Identity Verification to becoming part of the testing phase which begins this Thursday at 2pm.

Which-50 understands only a limited number of products will be available to a limited group of customers, allowing the ecommerce giant to test its systems before launching more broadly. "Let's Make History!" the email read.

Kilmartin reportedly said the Amazon Dandenong warehouse was already inspected by the Country Fire Authority, which gave it the building clearance to operate.

Amazon appears set to open in Australia this week

The analyst, who asked not to be named, said Amazon has been doing testing with a small number of people over recent weeks and the email simply indicates the retailer is advancing testing. These include electronic cables, dumbbells, alarm clocks and batteries, Business Insider reported. "This is expected to appeal to price-conscious Australian consumers, and is likely to affect local retailers that have found it hard to adjust to a shift in consumer spending behaviour over the past five years".

Amazon will stock its own labels plus private label brands, with products initially expected to be shipped out of a warehouse in Melbourne. Queensland University of Technology's Dr Gary Mortimer predicted some items that will be on offer immediately.

'This is likely to include a broad range of categories, including toys, electronics, apparel and outdoor'.

The Amazon Australia site is still just books and movies for now, but online shoppers will no doubt be furiously hitting refresh over the weekend.

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