Apple has acquired mixed reality headset developer Vrvana for $30M

Terry Joseph
November 23, 2017

This allows the headset to do what it calls "seamless blend" transitions between VR and AR environments. Apple has refused to confirm the deal, but the report says Vrvana -which was founded in 2005- stopped updating its social media accounts in August.

Founded in 2006 on a shoestring budget of less than $2 million in Montréal, Canada, Vrvana's focus has been exclusively on its Totem mixed reality headset.

According to the report by TechCrunch, a number of the company's employees have moved to Apple in California, so they could be working on the new rumored AR glasses. That piece of hardware never came to market, but the engineers behind it will not have a chance to contribute to something potentially bigger. Well, the company's headset used a camera-based approach to augmented reality, differing from the likes of Microsoft's Hololens, which utilizes a projection-based display.

Totem weaves the augmented and virtual reality together to form a single "extended reality" device. It is believed that the company has kept 2019 as the deadline to finish the product and ship it by 2020 if the project goes on as scheduled. This could be one reason why Apple is taking the AR tech so seriously.

China's Tencent Overtakes Facebook in Market Value
The fintech company continues to show strong growth, as it reported its third quarter financial results last Wednesday. CNBC credits Tencent's rise to its continued revenue growth, massive user base and investments in new areas.

Senator Al Franken accused of misconduct by second woman
Lindsay Menz told CNN she walked away as soon as the photo was taken, without saying anything to the then-first term senator. Menz told CNN she wanted to share an "uncomfortable" interaction that left her feeling "gross".

McMaster Reportedly Mocked Trump for Having Intelligence of a 'Kindergartner'
Catz was born in Israel, grew up in the United States, and is now one of the most powerful executives in Silicon Valley. This isn't the first time a top Trump aide has been accused of trashing the president's intelligence behind his back.

As indicated by VRvana's, their prior headset was fit for showing completely opaque pictures on its OLED display, giving it a chance to change effortlessly from AR to VR.

Apple CEO Tim Cook has already stated that AR has "broad mainstream applicability across education, entertainment interactive gaming, enterprise, and categories we probably haven't even thought of".

Vrvana had been working with the likes of Audi, Tesla, and Valve, so whether that work will continue under Apple banner will have to be seen.

The company's ARKit SDK for iPhone applications was only the beginning.

Other reports by Free-Prsite

Discuss This Article

FOLLOW OUR NEWSPAPER