Amazon to roll out pop-up stores inside Bay Area Whole Foods locations

Alicia Cross
November 12, 2017

The move gives Amazon, which bought Whole Foods this summer, another place where shoppers can touch or try out its gadgets during the holiday shopping season.

Discounts will be applied to some of these products in the week leading up to Black Friday. Whole Foods announced the Amazon pop-ups would also be launching in stores in Illinois, Michigan, Florida and southern California.

The two are teaming up to offer in-store discounts on Amazon devices, including the Amazon Echo, Echo Dot, Fire TV, and Fire tablets, at over 100 Whole Foods stores.

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The pop-up in the Rochester Hills store at 2918 Walton Blvd. opens Monday and it's not yet known when it would close, Whole Foods spokeswoman Allison Phelps said in an email.

Amazon has already started placing its tech products inside some Whole Foods grocery stores, but the Amazon-staffed pop-ups will make for a bigger presence in the grocery chain.

During the announcement, though much details were not disclosed, Amazon did promise that there was still "more to come" and customers who hold Amazon Prime memberships will be getting "special savings and in-store benefits". The deals include even the brand new Amazon Echo Plus.

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