Polestar unveils their first auto as an independent company

Terry Joseph
October 21, 2017

The Polestar 1 is also equipped with Öhlins Continuously Controlled Electronic Suspension, which allows its users to tweak the settings of the vehicle's suspension depending on their preference or driving conditions. Volvo is also right to say that it has the longest EV range on any hybrid in the market.

Making its debut earlier this week, the Polestar 1 is the first vehicle from the standalone brand now that it has officially separated from Volvo.

The Polestar 2's production will begin later in 2019. In line with its modernization process, the Polestar 1 will employ the phone as a key method of accessing the auto, which means that an app can give access to the vehicle, with no need for a key. Now it makes the 362 BHP Polestar variants of the S60 and V60 as well as performance upgrades for existing Volvo cars.

The Polestar 1 will be built at Polestar Production Centre in Chengdu, China. The next order of business is to actually start production of the coupe and it will happen by mid-2019. Polestar has reworked roughly 50 percent of the car's structure, however, optimizing it for a sharp, agile ride befitting of a GT performance flagship. Plans call for construction to be completed by mid-2018, with Polestar 1 production to follow in mid-2019.

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Thomas Ingenlath, Chief Executive Officer of Polestar said; " Polestar 1 is the first auto to carry the Polestar on the bonnet". Volvo says the vehicle should have a 90-mile range on electric power alone, but didn't give zero to 60 times or top speed.

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Interestingly, Volvo and parent company Geely are using the launch of Polestar as an opportunity to step away from the traditional sales and ownership model, toward what could very well become a growing market paradigm.

Polestar will also open dedicated spaces, that will give a preview, test drive and demonstrate the Polestar cars. Cars will be ordered 100 per cent online and offered on a two or three year subscription basis. Shortly thereafter, Polestar will introduce a smaller fully electric model to fight the Tesla Model 3 and eventually it will roll out a third model that will take the shape of an SUV.

"We believe that subscription is the future", said Jonathan Goodman, Polestar's chief operating officer. The zero-deposit, all-inclusive subscription will also add features such as pick-up and delivery servicing and the ability to rent alternative vehicles within the Volvo and Polestar range, all incorporated into one monthly payment.

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