New Apple TV offers 4K, HDR

Emmett Rice
September 13, 2017

The Apple TV 4K will also automatically detect the capabilities of your TV to optimise setup and output the highest possible resolution, including a video scaler to make regular HD content look better on 4K TVs.

"ITunes users will have titles, including content from Netflix, which are now available in HDR, bumped up to 4K HDR when the new versions become available.Bring the magic of the cinema straight to your living room with the new Apple TV 4K", said Eddy Cue, Apple's senior vice president of Internet Software and Services.

As we have also heard, Apple has worked out deals with the major movie studios, which will sell 4k versions of their movies from Apple's iTunes store.

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Apple announced a few new features coming to the TV app that hadn't been mentioned before, specifically support for live sports and news. Compare all of those to Apple's new Apple TV 4K at $179 to start with 32GB on board, and $199 for the higher capacity version with 64GB and you can see there are a lot more affordable routes to 4K HDR streaming video. In addition, may even start selling Apple TVs again (they were pulled from the web retailer in 2015).

Apple overhauled the entire UI and made it available in the 4K resolution. However, Apple CEO Tim Cook said today that the television market is about to break wide open as 4K enters the mainstream with more households buying a 4K TV. Orders ship on September 22. The 32GB model will cost $180, the 64GB is $200. This is certainly welcomed news for those deeply tied into Apple's ecosystem, but it's worth noting that owners of other devices like the Google's Chromecast Ultra or Roku Premiere have enjoyed accessing 4k quality content for almost a year already. The existing fourth-generation Apple TV will continue to be available for $149. Amazon Prime 4K video will be bringing its 4K content to the Apple TV later this year. The company revamped the Apple TV interface for 4K. It looks just like the last Apple TV except it can, as you may have guessed, show 4K content. It includes the latest Apple A10X Fusion chip and promises up to 2x CPU performance and 4x GPU performance. Previous Apple TV owners will be glad to know that their SDR movies will be HDR-ready, for free.

Indeed, Apple claims it is twice as fast, with four times the graphical processing power.

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