Google Appeals Record 2.4 Billion Euro Fine

Aaron Brown
September 12, 2017

Brussels had accused Google of giving more preference to its own services in the search results to the determinant of other price comparison sites, such as TripAdvisor and Expedia.

The search engine giant filed an appeal Monday against the European Union which fined the company for favoring its own shopping ads over its competition. A Google spokesperson confirmed the appeal filed but denied making any further comments.

The Commission told Google to stop displaying its shopping service so prominently at the top of search results by September 28, saying it is an abuse of power.

If it did not, the Commission said, it faced penalty payments of up to 5 per cent of the average daily worldwide turnover of Alphabet, which is Google's parent company.

At the time of the ruling, Europe's antitrust chief Margrethe Vestager said Google's strategy for attracting customers to its online shopping service was not just about being better than rivals.

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Google has chose to appeal the record-breaking fine imposed on it by the European Union's highest antitrust authority in July.

It is anticipated to take years before the Luxembourg-based General Court rules on the case.

The EU Court of Justice (ECJ) ordered a lower tribunal last week to re-examine US chipmaker Intel's appeal against a 1.06 billion euro fine, a rare setback for the Commission.

Regulators are also expected to levy fines in separate investigations into Google's Android mobile-phone software - possibly as soon as next month - and the AdSense advertising service.

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