Facebook fights "fake video play buttons"

Alicia Cross
August 19, 2017

Furthermore, spam publishers who try to trick people into clicking links to low-quality websites are also a big problem which the company is facing right now. Watch has the potential to increase the time users spending on seeing videos in this social network.

Your Facebook news feed will soon become cleaner as the company has started downranking clickbait videos and links that show a fake play button. A very common technique used to drive traffic to ad-laden websites is to embed fake play buttons in images, or post videos that are actually static images. When people click on an image in their News Feed featuring a play button, they expect a video to start playing. Universal Music also experienced video completion rates of 80% or higher, the post notes, after it targeted Lana Del Rey fans and those of similar artists across partners within Audience Network for the United Kingdom release of her album. But the site continues to clamp down on such posts and will now be improving its "integrity of information" by targeting video clickbait.

Authentic communication is one of our core News Feed values, and we know our community values it.

Facebook confirmed that the feature was in testing and said it was created to help people discover stories that might be relevant to them. Many media companies, however, provide their subscribers with lists of stories that correspond to readers' individual interests, based on their use of a news site.

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Exhibiting news stories has been dubious for Facebook.

Most Pages won't see any major changes to the distribution of their stories as a result of these updates.

These updates follow a series of actions Facebook has taken to limit clickbait.

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