Google set to build Snapchat-inspired news system

Aaron Brown
August 9, 2017

Furthermore, the company will build Stamp around its "AMP" mobile webpages created to load faster than typical webpages.

Google and Facebook are both working towards positioning their primary platforms to provide all the information that the average user is looking for - Google through its massive search engine user base and Facebook through its 2-billion-strong social network.

One of the core features of Snapchat is its Discover mode, which allows brands to create visual stories for sharing on the platform.

As per reports, Google is making efforts to introduce Snapchat-inspired news story style. Reports claim that Google tried to acquire Snap a year ago and given the concerns the company inflated some numbers, Google may have dodged a bullet.

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Google Stamp feature is used to represent articles and news from publishers in the form of a mobile magazine. Apple has its own "News", Facebook contains "Instant Articles", Snapchat has "Discover" and now Google is about to come up with "Stamp".

"The WSJ describes the product as offering slideshows composed of "swipeable slides" incorporating text as well as photos and videos, which is basically what you get out of Snap's own Discover stories in Snapchat".

Nonetheless Google is said to have been in discussions with several publishers, including Vox Media, Time Warner's CNN, Mic, the Washington Post and Time to participate in the project, according to the Wall Street Journal. In the case of Google and Facebook, the companies have more resources and capabilities than Snap and already have a significant amount of users.

The details remain very thin at this time but Stamps would appear directly in Google search results. This route is also easy for Google to attract more attention to its platform through interactive news. Expect due coverage if the reported release window next week pushes through.

Other reports by Free-Prsite

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