Instagram introduces face filters, new camera features, and hashtag stickers

Terry Joseph
May 17, 2017

Instagram's fight to stay ahead of Snapchat involves stealing its best features so that users have no reason to switch.

Instagram has also copied a couple of minor features from Snapchat: the option to edit videos to play backward and the ability to erase parts of drawings made atop photos or videos.

Instagram's copy of Snapchat is nearly complete. As of now, there are only eight face filters to choose from. This will reveal eight filters which will be superimposed on your face, including various crowns, koala ears and black rimmed glasses with swirling math equations.

24-hour stories feature is now available in different styles on Facebook, Messager, WhatsApp and Instagram.

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The company is launching in total of 8 face filters and more will be added to the app in the next update. Snapchat, of course, popularized the augmented reality tech that is able to map and apply animations to users' faces after it acquired the tech from the startup Looksery in 2015, according The Verge. It also works with Boomerang so that things can get really weird.

On Tuesday, Snap shares were down 1.9 percent at $20.37 while Facebook's shares were up 0.3 percent at $149.77.

The filters also work with Boomerang, so you can easily add an unexpected twist to what you share. From the Stories camera, swipe over to Rewind, shoot a short video and it will play back in reverse. Facebook has also improved upon every core Snapchat feature, adding features and user experience (UX) polish, and opening the camera platform to developers in addition to an active user base with which Snapchat can't compete. Users will just have to press and hold the shutter button to take a video. Just tap the sticker icon at the top right of your screen, select and customize the hashtag, then add it to your story.

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